Sci Fi is dead. Long Live SyFy!

What? According to the New York Times, the Sci Fi Channel is changing their name to SyFy with the new tagline "Imagine Greater".

I guess, first, the good news. Sci Fi isn't going to do like the Cartoon Network and MTV and change their brand and keep their branding. I mean Cartoon Network now plays live action movies on Saturday night and MTV doesn't play music videos any more.

The bad news. Sci Fi is changing their overall brand to encompass even more than Sci Fi has in the past. Part of the rebranding has to do with trademarking. They can't trademark the term Sci Fi, but they can Syfy. Actually, I dont' think they're going to change what the channel has been doing over recent years. They're just finally being more upfront about it. They're also trying to move away from the "stigma" that the Sci Fi genre carries with it. Personally, the science fiction part of the channel was the best part they had. I dislike Ghost Hunters and most of the non genre shows/movies they release. YMMV.

I miss the old Sci Fi channel as it is. I mean where else could you go to see all of those old bad (and some good) science fiction shows and movies from the 70s, 80s, and 90s. I was there when Sci Fi was born. I watched the original Star Wars Trilogy on Thanksgiving 1992. Sigh!

Sci Fi is dead! Long live SyFy!

The new brand image begins on air and online July 7, featuring the premiere of the new scripted drama, Warehouse 13, and the return of Eureka.

For more info, click here.